CONSCIOUS NUTRITION: LIDL AS THE FIRST CHOICE FOR EVERYONE
With more than 12.350 current stores in 31 countries, we serve many customers every day. Our more than 3.600 Lidl products form an important part of their nutrition. We are aware that the production and consumption of food not only has major impacts on the climate and biodiversity, but also on our customers’ health.
As a food retailer, we are part of the basic food supply in 31 Lidl countries with stores and believe it is our responsibility to offer our customers the best products for a healthy, sustainable lifestyle.
We shape our range of products based on the Planetary Health Diet (PHD; see info box). Therefore, we strive to continually expand our product range of plant-based foods by 2050, in line with the PHD. By 2030, Lidl will increase the proportion of plant-based foods sold – such as plant-based protein sources, whole grains, fruits and vegetables – by 20 percent across all 31 countries with Lidl stores. In addition, we will be the first food retailer to create transparency for all food categories in our product range across all 31 countries with stores. Our customers will retain the right to choose – with a more sustainable product range, we want to make it easier to live a conscious, healthy, more environmentally friendly lifestyle.
Good to know
With the Planetary Health Diet, the EAT Lancet Commission has developed a scientifically-based nutrition concept that focuses on both human and planetary health. A predominantly plant-based diet will make it possible to feed the global population of 10 billion people expected in 2050 within the planetary limits.
OUR ACTIVITIES AT A GLANCE
In order to contribute to a better tomorrow, we have defined targets to offer our customers the best product range for a healthy, more sustainable lifestyle at all times. Our activities are based on three pillars: “Healthy nutrition”, “Sustainable nutrition” and “Transparency & empowerment”.
We are improving the nutritional aspects of our product range.
Responsible Marketing to Children
From now on, we will promote marketing for a healthier and more sustainable diet for children.
From 2023, we will no longer advertise unhealthy children's foods to children in our own brands. This includes advertising activities on TV, radio, social media and our household flyers.
We have also set a goal to only sell own brand products in packaging with children’s designs* that meet the criteria for healthy food defined by the World Health Organization by the end of 2025. This excludes promotional articles for Christmas, Easter, and Halloween.
* Items with children’s designs means all foods where the packaging appeals to children up to and including the age of 14, or which suggest that they are particularly suitable for children.
By expanding the purely plant-based range of our own vegan and vegetarian brand Vemondo, we not only want to appeal to vegans and vegetarians, but also invite all customers to embark on a plant-based diet.
The fruit and vegetable range is an important part of our strategy for conscious nutrition in line with the PHD mission statement. Lidl continues to work on offering customers a large selection of fresh fruit and vegetables every day. In addition, we are focusing on offering more seasonal and regional foods - in organic quality where possible.
We create awareness among our customers for healthier and more sustainable consumption. We label relevant products with recognized seals and labels for greater transparency and guidance.