Two smiling Lidl employees in a modern business-casual look, posing in high spirits against a vibrant red background.

Together for a future worth living.

At Lidl, people are at the center of everything we do. Our daily actions follow a clear promise: with everything we do, we aim to create a better life for our customers, our employees and people. The way we work together is shaped by mutual respect and a strong sense of connection. We rely on a culture of trust and down-to-earth thinking, where everyone has the opportunity to contribute to our shared success through their performance.

Externally, we translate these values into a clear promise to our customers. We strive for quality and simplicity to make everyday life noticeably easier. At the same time, we take on social responsibility. In all 31 countries where we operate, we work together with our partners to promote fair working conditions. At the same time, we aim to make a good life affordable for everyone: healthy nutrition should not be a luxury. That is why sustainable alternatives at Lidl do not cost more than conventional products. We are driving this progress forward through continuous, open dialogue with customers, partners, policymakers and society.

A discounter by conviction

Simplicity as a recipe for success

At Lidl, we have a clear vision: we want to be the first choice – offering the highest quality at the best price. As a discounter, we focus on what matters most: efficient processes, lean structures and a carefully selected assortment. Whether through low prices that make high quality accessible to everyone or through our social commitment, our goal is to bring meaning and purpose to everything we do. In this way, we create a foundation of trust and reliability that makes life a little easier, better and more worth living. This is the basis of our strong market position and decades of success.

Colorful plastic granulate moving along conveyor belts in a sorting facility for efficient resource recycling.

Strong assortment

We stand for reliable quality and clear structures, offering simple solutions that provide real relief in everyday life. We continuously develop our assortment and focus on strong private labels that also stand out for their sustainability – creating a shopping experience that leaves room for what matters most. In doing so, we align both with our customers’ needs and with broader societal developments – from conscious nutrition and resource-efficient packaging solutions to innovative product ideas.

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Five smiling, diverse Lidl colleagues in work and casual attire, symbolizing team spirit under a clear blue sky.

Responsible corporate governance

We take responsibility for people and the environment and work on the questions that matter today and even more so tomorrow. Because we are convinced that long-term business success can only be achieved in alignment with respect for human rights and environmental standards. That is why we consistently embed sustainability and ethical conduct in our processes, decisions and partnerships.

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Bird's-eye view of a worker sifting coffee beans on a vast drying surface under the low-hanging sun.

Committed employees

Our employees are the foundation of our success. We foster a culture in which individual performance is rewarded and where, through our strong sense of unity as a team, we ensure reliable day-to-day operations. This collaboration is grounded in a down-to-earth mindset: we work together and focus on what matters most. At the same time, we treat each other with respect and create an environment where trust forms the basis for our daily performance.

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Lidl in numbers

  • more than 382,400employees worldwide
  • 12,600stores in 31 countries
  • €132.1 billionstore revenue in FY24
  • 3,700products in the core assortment
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The companies of Schwarz Group

Part of a unique ecosystem

As part of the companies of Schwarz Group, we belong to one of the world’s leading retail groups. We benefit from a unique ecosystem across the entire value chain – from production and retail to recycling and digitalization. This integrated system creates synergies and supports our ambition to deliver efficiency, simplicity and customer focus.

A Schwarz Group company sign displaying the logos of Lidl, Kaufland, and other subsidiaries.

Diversity is our strength

Together, the companies of Schwarz Group actively shape the path toward a future worth living. Many of our private label products and packaging – such as mineral water and soft drinks, chocolate, dried fruit, baked goods, honey, spreads, coffee, pasta or ice cream – come directly from Schwarz Produktion. PreZero promotes a functioning circular economy through its waste management solutions and invests in a cleaner future. Schwarz Digits, as the Group’s IT and digital division, delivers powerful digital products and services that meet high German data protection standards, ensuring maximum digital sovereignty. Lidl and Kaufland together form the pillars of food retail and are an integral part of everyday life for customers in 32 countries.

Go to companies of Schwarz Group

Success story

From the first store to a global player

Since 1973, Lidl has defined the quality discount sector, standing for value-conscious shopping. However, the company’s history goes back much further – to the Schwarz merchant family in the 18th century.

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Black-and-white photograph of the first Lidl store featuring the founding family of four and their dog.
A historic Lidl store with yellow window fronts and two parked classic cars, exuding 1970s charm.
Black-and-white photograph of a historic Lidl warehouse against a blue background with a rising yellow semi-circle in the Lidl corporate look.
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Strong partnerships

Achieving more together

Trust, responsibility and connectivity form the foundation of our global partnerships. As a reliable partner, we maintain continuous dialogue with our suppliers, business partners and external stakeholders – transparent, fair and with a long-term perspective.

Elevated wide shot of a panel discussion featuring six experts facing the audience.

Dialogue at eye level

Close exchange with the suppliers of our key private labels such as Freeway, Milbona or Cien is a given for us. Together, we aim to create transparency, strengthen responsibility along the supply chain and grow in partnership. We place particular emphasis on long-term relationships, clear standards and open dialogue about challenges and opportunities.

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Four diverse Lidl employees in work uniforms engaged in a positive and collaborative exchange during a meeting.

Partners for responsible supply chains

Global supply chains present complex challenges for both the environment and people – from biodiversity and resource protection to fair incomes. Lidl addresses these together with strong partners in the environmental and social sectors, who contribute expertise, clear standards and critical guidance. In this way, Lidl works to identify risks early, drive improvements and make progress along the supply chain measurable – step by step and in dialogue with all stakeholders.

A smiling mascot child in a Lidl jersey standing in a crowded stadium tunnel, looking back happily over their shoulder while heading out.

Sports Partnerships

Sport connects people, motivates them to be active and contributes to a healthy lifestyle. Lidl actively supports this idea – as the majority owner of the Lidl-Trek cycling team, and as the first strategic partner of UEFA and sponsor of major UEFA football competitions, as well as the European and World Handball Championships. At the same time, we see sport as a societal platform to promote values such as fairness, team spirit and equal opportunities.

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Side close-up of a focused Lidl-Trek female cyclist in a low aero position, wearing a helmet and a mirrored visor.
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Reaching the top together with Lidl-Trek

From main sponsor to majority shareholder: Lidl is taking its commitment to Lidl-Trek to the next level. Turning partnership into long-term responsibility – for sporting excellence, team spirit and...
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What matters to us

Our values

As a company and employer, we act according to defined values that enable fair interaction with colleagues and customers, support employee development, strengthen the cohesion of #teamlidl and drive shared success. They guide our daily actions – responsibly, future-oriented and in the interest of society.

We passionately pursue ambitious goals.
We continuously develop ourselves and each other – standing still is not an option.
We proactively seek the best solutions – turning challenges into opportunities.

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