In 2025, Lidl Germany celebrated success at the “V-Label Awards” for the fifth consecutive year. The award is presented by the non-governmental organisation ProVeg to vegetarian and vegan products bearing the V-Label. From the yoghurt alternative “No Ghurt” to the vegan spread “Levervurst”: ProVeg experts evaluated products from Lidl’s Vemondo private label based on criteria such as health, marketing & design, market potential and sustainability to create the shortlist. The products then impressed a professional jury in terms of taste, texture and aroma. Lidl private label products also performed strongly in the public vote.

Around 1,000 items labelled as vegan are available throughout the year in Lidl stores in Germany. The repeated recognition confirms Lidl’s approach of making plant-based alternatives clearly visible, easy to understand and suitable for everyday use. The goal remains to continuously expand the plant-based assortment and provide customers with reliable guidance in-store – as part of a long-term approach to conscious dietary choices.

The vegan cookbook, created in collaboration with Lidl and Animal Friends, is more than just a collection of recipes. It invites you to explore a more conscious way of eating step by step. For each of the 20 recipes using ingredients available at Lidl, the CO₂ footprint is displayed and compared to that of a comparable meat-based version. The cookbook is supplemented by facts, tips, and instructions on how to easily succeed with vegan dishes and how plant-based ingredients can find their place in the kitchen more frequently. A cookbook that inspires a desire for new recipes, new routines, and new taste experiences.

Every day offers us a new opportunity to do something good for the environment, animals, our fellow human beings, and ourselves. Whether burgers, sausages, or yogurt: all of these are also available in plant-based versions. This is demonstrated by the wide selection of Vemondo products, our own vegan brand, and other vegan products at Lidl. With a vegan cookbook, Lidl Croatia is therefore making it even easier for its customers to try out plant-based dishes and integrate them into their daily lives.

Conscious nutrition doesn’t stop at the supermarket. That’s why, in summer 2024, Lidl brought its approach to fresh and balanced nutrition to music festivals across Europe – including Rock am Ring (Germany), Pinkpop (Netherlands), Electric Castle (Romania), A to Jazz (Bulgaria) and Pol’And’Rock (Poland). Wherever people come together to celebrate and create memorable experiences, Lidl aimed to show that making conscious choices is possible on the go – simple, accessible and practical.

At the festivals, Lidl offered a wide range of options, including fresh fruit and vegetables, plant-based dishes, hot meals from mobile kitchens and practical camping items. The offering was complemented by lounge areas, barbecue activations and service features such as sun protection stations. This created a space where festival visitors could refuel, connect and discover new products. These activities are part of Lidl’s long-term approach to nutrition, bringing together everyday habits and special occasions.

Healthy eating is a concern for many people. But how can it succeed in everyday life? That is why in 2024, Lidl Bulgaria launched the Campaign #ХраненеСмисъл ("Mindful Eating") to raise public awareness of this question and to help people make more conscious decisions in front of the supermarket shelf. The campaign's launch was marked by a representative Lidl study on eating habits in Bulgaria. The promising result: 89% of respondents value healthy eating. At the same time, however, the study showed that persistent nutrition myths persist and that there is a lack of practical implementation. For Lidl, this is a clear mandate to take responsibility and help its customers shop healthier – high-quality, delicious, and affordable.

The studies initiated by Lidl Bulgaria were conducted by the Blue Point research institute in collaboration with the Medical University of Varna, the National Association for Practical Dietetics and Integrative Medicine (NAPDIM), and the "Parents" Association. They form the basis for the long-term "Mindful Eating" campaign. The focus is on families: The campaign aims to support parents in their daily purchasing decisions – especially when it comes to their children's nutrition. In this way, Lidl Bulgaria wants to contribute to ensuring that balanced nutrition does not remain theory but arrives in the everyday lives of families.

A second study commissioned by Lidl Bulgaria highlighted just how important a more balanced and varied diet is, particularly for the health of young children: according to the study, just under 86% of children in Bulgaria eat breakfast regularly, but only 5% eat vegetables for breakfast. Instead, the menu consists of pasta, sandwiches and muesli. The “Lidl Farm” is therefore designed to provide children in Bulgaria with useful nutritional knowledge. The educational garden next to the Lidl logistics centre in the village of Ravno Pole illustrates the journey of food from field to plate, thereby laying the foundations for more conscious eating habits.