What ends up on our plates every day influences not only our wellbeing, but also the future of our planet. With our "Conscious Nutrition" strategy, we design our product assortment and communication in such a way that a varied and plant-forward selection is accessible to everyone in everyday life.
A colourful shopping basket. Filled with crisp apples, fresh tomatoes, wholegrain pasta, herbs, nuts and lentils. All products that not only taste good, but also show how easy balanced shopping can be. Because the way we eat has an impact far beyond our plates. Around one third of global greenhouse gas emissions are generated by food production (Nature Food 2021), particularly through the production of animal-based products, which require significant resources. Water consumption, land use and biodiversity loss are also closely linked to our food system. Making more conscious choices can make a real difference.
Today, more than 770 million people worldwide are living with obesity, and diet-related diseases are among the leading causes of death. At the same time, we know that eating habits do not change overnight. Daily life is often busy, habits are deeply ingrained, and the amount of information can be overwhelming.
As one of the largest food retailers, we align our offer to make access to a diverse and balanced nutrition easier. Our "Conscious Nutrition" strategy therefore promotes plant-forward alternatives, raises awareness of a balanced nutrition, and makes it easier to make good choices in everyday life. Our customers always retain free choice.
"We align our offering so that purchasing plant-based alternatives in everyday life is possible directly and without hurdles - without compromising on price or quality. Our goal is to provide customers with reliable and transparent guidance when making their daily food choices."
As the first food retailer, we are creating transparency across our assortment in 32 Lidl countries with stores, in line with the Planetary Health Diet (PHD).* This science-based model describes a plant-forward nutrition to conserve global resources.
To achieve this, we rely on strong partnerships such as our collaboration with WWF. Looking ahead to 2050, we are committed to continuously expanding our range of plant-based foods in line with the recommendations of the Planetary Health Diet, which advocates a predominantly plant-based diet in response to global population growth. The WWF methodology supports us in systematically analysing the ratio of plant-based to animal-based protein sources in our assortment and in developing it towards a target of 60% plant-based and 40% animal-based protein sources. This benefits not only the health of our customers, but also the health of our planet by helping to protect valuable ecosystems from deforestation.
