A warmly smiling Lidl cashier scanning a honeydew melon, embodying the fast and friendly service at Lidl checkouts.

This is what we stand for.

Lidl stands for quality, reliability, and a consistent customer focus. Through our products and private-label brands at the best price, we create real added value and make a better life affordable for everyone.

At the same time, we strive to translate complex matters into simple solutions in order to offer our customers guidance and tangible relief in everyday life. Our actions are shaped by a deeply rooted sense of responsibility. In this way, we make a credible contribution to a more livable future. The foundation of our success is partnership: along the value chain, we foster a culture built on fair and reliable relationships.

A focus on the customers

More to value

A shopping experience that convinces in every respect – that is what we at Lidl work for every day. Our ambition is top quality and an assortment that is consistent in both price and origin – so that Lidl is worth it for everyone. Four core promises guide us:

Be the first choice
Our goal is to be the first choice for our customers and to earn their trust every day. To achieve this, we continuously improve our offers and services.
Highest quality at the best prices
Efficient processes and strong partnerships guarantee outstanding value for money – with the highest Lidl quality and freshness every day.
Acting Responsibly
We take responsibility for the environment and society in our daily actions and have firmly embedded responsible conduct in our corporate culture.
Shopping across all Channels
We offer our customers a unique shopping experience across all channels beyond our store network – to be the best possible partner in everyday life.

Our food products: quality through expertise

Responsibility you can prove.

Lidl offers a range designed to make everyday life tangibly better. Our own brands are the heartbeat of our business: they embody our expertise through rigorous standards and targeted product development. We simplify daily life by offering a curated selection that reduces complexity. Our customers find the quality essential to their well-being - without the need for endless searching or comparisons.

We believe in measurable facts rather than vague promises: Whether through the use of 100% recycled plastic* or the promotion of healthy nutrition, we take responsibility so that our customers can shop with a clear conscience. To us, a better quality of life should not be a matter of budget, but a form of equal opportunity. That is why, alongside our own brands, we offer renowned national brands at the best possible value. Third-party certifications - such as the EU Organic logo - provide reliable guidance. Our goal is to make dependable quality affordable for everyone, seamlessly connecting enjoyment, well-being, and social responsibility.

* Excluding cap. Further verifiable information on our sustainability measures can be found directly here.

Private Label Food

An overview of Lidl’s food private labels, including Alesto, Crownfield, Fairglobe, Solevita, Vemondo and more.

Close-up of whole cocoa beans and fine cocoa powder decoratively arranged on dark chocolate bars.

Fair-trade chocolate

Chocolate should taste good – and ideally contain fairly produced cocoa. That is why Lidl has been committed to fairer conditions in the cocoa sector for more than ten years. As early as 2014, we were among the first partners in the Fairtrade cocoa sourcing program. With our own-brand range Way To Go, we later supported cocoa farmers and their families in increasing their income and improving their living conditions. Building on this, we are now going even further: in March 2026, we converted our entire private-label brand tablet chocolate assortment in permanent listing in five countries to the Fairtrade Living Income Program. In doing so, we aim to specifically close the income gap for cocoa farmers in Ghana and Côte d’Ivoire who are part of participating cooperatives. At the same time, our chocolate remains affordable for customers – so that fairly produced cocoa can gradually become the standard on the shelf.

Vemondo

Delicious can also be plant-based. In addition, the production of plant-based products uses less water, land, and energy than animal-based products. That is why Lidl now offers around 1,000 plant-based items. More than 650 plant-based alternatives are part of our private-label brand Vemondo* – from dips and spreads to meat, dairy, and fish alternatives. Many of these products carry the Vegan logo from ProVeg e.V. and are aimed not only at vegans but at everyone who wants to make their diet more plant-based.

*Under the Vemondo private-label brand, most Lidl national companies offer vegan products. In some countries, vegetarian products may also be included, which can contain, for example, dairy milk.

Our non-food products

Top quality beyond food

Lidl stands for strong brands in everyday life – not only on the grocery shelf, but also in the non-food segment. Whether practical everyday helpers, high-quality tools, functional clothing, or innovative leisure products – our own brands offer well-thought-out solutions for many areas of life.

We focus on high quality, contemporary design, smart functionality, and the best Lidl price. Our products are developed based on current customer needs and are subject to strict quality controls. In this way, we create alternatives to expensive branded products that prove themselves in everyday use.

PARKSIDE

Simply take things into your own hands: with our private-label brand PARKSIDE, we make DIY accessible to everyone. From practical entry-level tools to high-performance solutions for advanced users, PARKSIDE offers a wide range of tools, garden equipment, and accessories. Our brand stands for quality, modern design, and an attractive price-performance ratio – typically Lidl. Since 2023, PARKSIDE has also been available at Kaufland, supported by high-impact campaigns featuring Hollywood legends Arnold Schwarzenegger and Ralf Moeller.

CRIVIT

Whether recreational athlete or fitness enthusiast – our private-label brand CRIVIT makes movement accessible to everyone. From breathable clothing to practical equipment, the brand offers well-designed solutions for a wide range of activities and sports – including fitness, cycling, camping and outdoor, running, fun and team sports, winter sports, and water sports. CRIVIT stands out for everyday usability and comfort at the best price – so that everyone can find the type of movement that suits them. Thanks to strong designs and a high-impact campaign featuring Stefanie Graf as brand ambassador, CRIVIT is the reliable partner for an active lifestyle alongside our customers.

Non-Food Private Brands

An overview of Lidl’s non-food private labels, including Livarno Home, SilverCrest, Parkside, Cien, W5, Crivit, and more.

Arnold Schwarzenegger and a diverse team proudly presenting various PARKSIDE tools against a green background.

July 2025

PARKSIDE: A brand that gets things done

Do it yourself – with powerful support. With PARKSIDE, Europe's best-selling DIY brand, Lidl brings the spirit of home improvement into millions of households: with high-quality tools at the best...

Digitalisation

Rethinking shopping – digital and convenient

At Lidl, digitalisation does not stop at the store door. We are actively driving digital developments in retail to offer our customers an even better, more convenient shopping experience – both in our stores and online. To achieve this, we rely on a consistent omnichannel approach: we combine our physical and digital capabilities and increasingly connect both shopping channels. Our clear goal: to become the leading omnichannel discounter.

Lidl Plus App

The Lidl Plus app is our digital service promise to more than 100 million registered users across Europe. As a smart, digital customer card, it makes shopping easier, more personalized, and more attractive: personalized offers, competitions, and up-to-date information are always available on mobile. Practical features such as the digital receipt and Lidl Pay provide additional convenience. We also continuously develop the app further – for example, with the Scan & Go function within the Lidl Plus app for an even faster and simpler shopping experience.

Scan & Go

Scan & Go within the Lidl Plus app is our new, simple, and relaxed way of shopping: customers scan their products with their own smartphone during shopping, pack them directly into their shopping bag, and pay at the end at the Scan & Go checkout without having to unpack the items again. This offers many advantages for our customers: no waiting times at the checkout, direct packing into the shopping bag, and continuous control over spending and savings with every scan in the app. At the same time, our employees are always available to assist with any questions and ensure a pleasant shopping experience all around.

Lidl online shop

The Lidl online shop brings quality and variety directly to your home: customers in now eight Lidl countries can find current offers around the clock and a wide selection in the areas of fashion and lifestyle, technology and multimedia, DIY and garden, household and kitchen – and much more. In addition to the weekly changing assortment, the online shop also offers a broad selection of permanently available products. With themed worlds, size guides, and helpful tips, Lidl also provides personalized guidance for online shopping. A free customer hotline is available for any questions.

Reliable logistics

Security of supply through global partnerships

As a food retailer, it is essential for us to reliably and punctually bring goods to the shelves and thus ensure security of supply. Through professional warehouse logistics, digital control, and our own transport solutions – such as the company's own shipping line TAILWIND Shipping Lines – Lidl increases efficiency and resilience along the entire supply chain.

Lidl operates a Europe-wide network of highly automated logistics centers with multi-temperature technology. This means that a single warehouse combines multiple temperature zones – for example for frozen goods, fresh products, or non-refrigerated items – under one roof. This allows a wide variety of goods to be stored, moved, and picked at the same time, enabling particularly efficient and reliable supply.

TAILWIND

As a subsidiary of Lidl Stiftung, TAILWIND is a premium partner along the entire supply chain – from factory to shelf. The shipping company TAILWIND Shipping Lines ensures reliable, smooth transport of goods from Asia to Europe. TAILWIND Intermodal is responsible for so-called hinterland transport by rail.

Learn more